WildBrain CPLG has secured new licensees across multiple categories for the Teletubbies brand, which celebrated its 25th anniversary last year.
New licensing partners include Dumbgood, for a streetwear and accessories collection launching in June in the U.S. and Canada; Brand Alliance, for an apparel range featuring loungewear for the U.K. and Ireland; and Concept One, for accessories such as headwear, cold weather items, small leather goods, luggage and more for the U.S., Canada, Australia, Mexico and South Africa.
Other new licensees are The Loyal Subjects for collectible figures, ONCH for jewelry and accessories and A Leading Role for elevated costume apparel and accessories.
New promotional partnerships include CAMP, a family experience company with locations across the U.S. that host a range of family-friendly experiences and products. Previously, the Teletubbies appeared at RuPaul’s DragCon.
Additionally, WildBrain signed on new streaming and broadcast partners for the brand. The reimagined live-action Teletubbies series was picked up by China’s Youku, Senyu and Bilibili. The series will debut on Youku on June 1 for an exclusive six-month window before becoming available on Senyu and Bilibili.
The CG-animated show Teletubbies Let’s Go!, produced by WildBrain Spark’s digital studio, has sold to China’s Senyu and Bilibili, as well as the U.K.’s ITV. The music-focused Teletubbies: Ready, Steady, Go! has been acquired by China’s Senyu and Netease Cloud Music and Canada’s Family Jr.
“It’s wonderful to see the huge wave of love and popularity for the Teletubbies all around the world which keeps growing and growing,” said Elizabeth Litten Miller, VP of franchise strategy at WildBrain. “The characters, with their messages of love, acceptance and fun continue to resonate with fans both young and old, which is driving huge interest from the brand’s fandom and a wave of new activations, licensing deals and content deals. It’s going to be another amazing year for our favorite colorful quartet, with much more Tubby fun to come!”