Kenny Beecham‘s basketball brand is cooling down.

In a good way.

Enjoy Basketball, the media and lifestyle brand Beecham launched last year in partnership with Up North Management founders Cody and Cole Hock, has hooked up with ICEE for its spring merch drop. The collection includes a co-branded “Enjoy ICEE” T-shirt for $40, a hoodie ($80), a basketball ($35), and a reusable cup (with curly straw) for $20.

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All items are available exclusively on Enjoy Basketball’s website in limited quantities, and according to the brand, “Once they’re gone, they’re gone.”

“ICEE fully embraces our mission to uplift the game of basketball,” Beecham and the Hock brothers tell Tubefilter. “The iconic brand invokes a colorful, joyful, and nostalgic feeling that resonates with our community, making ICEE an ideal partner for us. We created a line of fun basketball-inspired products & apparel that are essential for the Enjoyers of the game.”

This is Enjoy Basketball’s second merch drop after its Essentials collection went live last fall. The core of its business is its thrice-weekly all-things-basketball newsletter, which has more than 40,000 subscribers.

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